Peter Bazalgette says they need to think outside the boxTermsThe ICM poll - the first since the referendum news/uk/politics/eu-referendum-david-cameron-uturns-over-question--voters-will-now-be-asked-whether-they-want-to-remain-or-leave-the-eu-10480969 question was changed two weeks ago to make it less biased?- gives the 'In' campaign just a 3-per-cent lead over those who want to leave, down from a much larger margin of 11 per cent before the change.It comes after news/uk/politics/eu-referendum-poll-shows-majority-british-want-leave-10488565 a poll earlier this week showed the 'Out' camp in the lead by 51 per cent to 49 per cent - the first time a majority of British voters have backed leaving the EU.It shows 17 per cent of people are undecided and with a number of influential public figures yet to say which side they would be campaigning on - including the new Labour leader Jeremy Corbyn and London Mayor Boris Johnson, the referendum could easily swing either way. inline-image w460 leftAligned inLineImageCaption Jeremy Corbyn's victory in the Labour leadership race could play a decisive role in the outcome of the EU referendum?The poll found 43 per cent of people would vote to stay in the EU, while 40 per cent would vote to leave.David Cameron was news/uk/politics/eu-referendum-david-cameron-uturns-over-question--voters-will-now-be-asked-whether-they-want-to-remain-or-leave-the-eu-10480969 forced to change the referendum question from his preferred position of a 'Yes/No' question after a recommendation from the Electoral Commission, the elections watchdog.
Read more: The question that will now be put to voters will be: "Should the United Kingdom remain a member of the European Union or leave the European Union?"The responses would be "Remain a member of the European Union" or "Leave the European Union".The Commission recommended the change after its research and consultation found that the current question planned - "should the United Kingdom remain a member of the European Union" - was not balanced and favoured the 'Yes' camp.The referendum will be held before the end of 2017 but it could be staged as early as next year if the Prime Minister succeeds in his mission to secure reforms from the EU by the end of 2015.
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news/uk/politics/jeremy-corbyn-labour-leader-david-cameron-eu-referendum-10500623 Why Jeremy Corbyn's victory could be bad news for David Cameron's EU referendum plans
news/uk/politics/eu-referendum-poll-shows-majority-british-want-leave-10488565 EU referendum: Majority of British voters want out for first time, claims shock poll
news/uk/politics/eu-referendum-david-cameron-uturns-over-question--voters-will-now-be-asked-whether-they-want-to-remain-or-leave-the-eu-10480969 David Cameron U-turns over question - voters will now be asked whether they want to 'remain in' or 'leave' the EU